1927

February 21 – March 4
12th British Industries Fair

White City, Shepherds Bush, London and at the Aerodrome, Castle Bromwich, Birmingham

This image is possibly that of the Gray's Pottery exhibition stand in 1926 or, more likely, in 1927. Within the doorway can be seen a large ginger jar and cover, possibly that held in the Victoria & Albert Museum collection (identification reference C.193-1977).
Note that Gray's Pottery's stand for both the 1926 and 1927 British Industries Fair was the same number: G9.

PG 4.27 p632 (Fair review):
AE Gray & Co Ltd, Glebe Works, Mayer Street, Hanley, had an exhibit at Stand G9 which stood out conspicuously as an example of ‘something different’ from the ordinary run of exhibition displays. The stand itself at once marked out this particular exhibit from the remainder of the displays, and as for the wares on view, these certainly struck some new notes as regards their decorative handling.

The Gloria lustres were still on view, though there were some quite new adaptations. As regards the useful tablewares, both china and earthenware, hand-painted styles of decorations predominated, and, as a whole, the exhibit seemed to suggest a real desire on the part of the firm to create new styles rather than to follow upon traditional lines. To create is always difficult, and perhaps the more so in an industry where convention has, in the past, counted for so much; but the firm in question is nothing daunted, and is continuing, apparently, to pursue a line of policy which they evidently believe will eventually bring them a trade which is more or less of their own creation, bound up with their name and reflecting their artistic impulses.

1929

February 18 – March 1
14th British Industries Fair

White City, Shepherds Bush, London and at the Aerodrome, Castle Bromwich, Birmingham

P&GR 2.29 p49 (Fair preview):
AE Gray & Co Ltd, of Hanley, will also have a good variety of decorative china services and many fancy goods, toy tea sets etc. They specialise in hand-painted wares.

P&GR 3.29 p77 (Fair review):
AE Gray & Co Ltd, Glebe Works, Hanley. A special feature here was the bizarre patterned coffee services, etc. somewhat Cubist in type, with blobs of colour and streaks, with the blues, greens and reds violently contrasted.

Image kindly supplied by E-bay member May Avenue. The patterns likely to have been displayed at this time are expected to be in the pattern range 7900-8200. This is pattern 8099 and exhibits the colour characteristics described in the report.

Quieter in tone was a range of en-suite ware, on grey-blue body, with soft yet fresh effects of colour with hand-painted centre sprays. The black and silver lustre border treatment, with centre conventional spray, in coffee, tea, and dinner ware, showed sound decorative planning. The decorative plates were also good in this respect. There were some admirable shapes in jugs on an ivory body, with well balanced bright freehand-painted patterns.

PG 4.29 p606 (Fair review):
AE Gray & Co Ltd, Glebe Works, Hanley, china and earthenware decorators, showed new treatments in useful and ornamental goods, from tableware to toy tea sets, with special emphasis upon modern hand-paintings of simplicity and restraint.

PG 4.28 p624 (Fair review):
AE Gray & Co Ltd, Glebe Works, Mayer Street, Hanley, who, in the arrangement of their stand, certainly strove hard to be noticed on the grounds of originality, displayed numerous styles of modernly decorated pottery for both utility and ornament.

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